Does my business need a website?

We are often asked “Does my business need a website”?

This is a common question from people starting up in business. After all, it’s another expense and thing to worry about, so if it’s not necessary, then why do it?

My answer is almost invariably “Yes, your business needs a website”. Even if your direct customer doesn’t use the internet, someone looking for something on their behalf will probably do so.

Think about how you use the internet

The first thing I do when I want to find out about something is get onto the internet and search for it. If I am looking for your services or products and your website doesn’t come up, am I likely to buy from you?

When I’ve talked to or been told about a company that could be useful to me, I will go to their website and find out more about them. I look to see if they are worth investigating further. If they have no website, or if it doesn’t work properly, I am unlikely to use them.

Now do you think your business needs a website?

Just those two simple examples should be sufficient to persuade you that your business does need a website, no matter what it’s doing. A website has, in many cases, completely replaced the sales brochure

It doesn’t need to be a complex one, but it does need to show you in your best light and have the basic information that anyone will need:

  • What you sell
  • Who you are
  • How people can get in touch

Come to our Web Workshops

We are running a pair of workshops in Malvern in early 2016 to help you make sure your website works for your business. Both are aimed at non-technical users and delivered in English rather than techy-speak.

The first one, on 19th January 2016, is called “What makes a good website?”. This one looks at the features and content you should have on a website. It covers all the basic rules of web design and how to get your site up and running.

The second one, on 1st February, is called “How to get your website found“. It covers the black arts of search engine optimisation and shows you how to improve your sites’ ranking in the search results. Our aim is to allow YOU to improve your ranking without spending lots of money.

We follow these with two more which look in detail at the content of your website: the pictures and the words. These also have a wider appeal as they apply to any marketing material you produce.

On 16th February 2016 we have “Getting the words right” and lastly on 1st March 2016 “Using pictures to tell the story

So, if you now realise you need a website, or ought to improve the one you have, come along to our workshops and find out how you can do so.

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